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Tingly Fizz and the Essence of Flavor

Nit Wits #6: Silly Rabbit

Klarbrunn Sparkling Water Posted Nov-13-2005
Fizzy, Creativity-Inspiring Water
Years ago I had my first taste of sparkling water — a non-sweet flavored fizzy (carbonated) water. It's like soda (pop) without the sugar. There's a certain flavor essence there, but no sweetness. Sorely disappointed at the time, I couldn't imagine why ANYONE would consume the stuff.

Well, tastes certainly change as we grow older. Just a few weeks ago I was pondering where my desire for eating a whole box of TRIX cereal at one sitting was abandoned (in my mid-20s). I've grown more away from sugar in the last few years and my body is thanking me for it.

Because of this, I don't do much soda these days, but once in a while I get a hankerin' for a carbonated beverage. A few months ago, with a more discerning palette, I decided to give sparkling water another try.

After about three cans of a black cherry flavored Klarbrunn Sparkling Water I was hooked. How that happened, I don't know. First it was black cherry, then raspberry, then lime. Now I'm crossing over into another brand that offers a Crush-like orange.

As I filled my green recycling bin with weeks' worth of empty Klarbrunn cans, I began wondering what exactly was in the stuff. Sure, the ingredient label says "CARBONATED WATER, NATURAL _________ FLAVOR," but what else? I bet it contained something addictive! (((cue X-Files music)))

Ha! I turned to the World Wide Web, went to the Klarbrunn Web site and poked around their carbonated water section. No satisfactory answers there, so I clicked on the contact e-mail address and sent them my question:

Hello,

I recently bought two cases of your carbonated sparkling water to try in place of soda. The ingredients listed on your cans are simple: Carbonated Water, Natural Lime Flavor.

Is carbonated water just regular water infused with co-2, or are there other things (like phosphorus acid, etc.) added too?

Your help is greatly appreciated.

Eleven days later I received a cut-n-paste response from one of their consumer services representatives:

Thank you for contacting Klarbrunn, Inc.

Klarbrunn Sparkling Water is processed by a reverse osmosis filtration system, which removes impurities and minerals; prior to adding natural flavorings (or fruit essences) and carbonation (co-2). Klarbrunn Sparkling Water is created by combining water and carbonation (carbon dioxide gas) under pressure. This carbonation creates the "tingly fizz" that gives soft drinks a refreshing taste. Klarbrunn Sparkling Waters contain no sodium, no caffeine and no calories.

There are no detectable levels of phosphorous in any Klarbrunn Sparkling Water flavors.

Thank you for your inquiry and should you have additional questions, please feel free to contact us again.

(((more X-Files music))) Of course they're not going to tell me that it's laced with some addictive substance to make me want to keep drinking it!

Actually, I'm kidding about that (scoots tinfoil hat under desk with foot). But I did want to know more about how flavored carbonated sparkling water is made and their response was satisfactory.

In fact, this sparkling water not only inspires my creativity (the tingly fizz does it), but is great for low-carbers™. No sugar, no sodium, no caffeine, no salt, no carbs, no peanuts bits, and no lactose. Oh, strike those last two...

I know there's a joke in here somewhere about it being a good low-carb beverage, but yet, it's just full of CARBonation.

Or, or, CARB-O-NATION, the World's Next Superpower!

See how much it inspires my creativity? And yeah, TRIX really is for kids! (© 2005 Chris Dunmire)

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